VISION
There is no consensus about the role of a curator, just as there is no single definition of what constitutes art. Even if curating remains a largely intuitive act, it must be supported by academic studies and experience in the field. For this reason, it is crucial to choose the right expert for your project.
VISION
As an art historian and a licensed psychologist, Veronica Cuomo has a particular vision about curatorial praxis; she comprehends it as interdisciplinary and multicultural, aware of each artist’s uniqueness. The purpose of Cuomo’s curatorial services is to support the artists‘ development, ensuring the optimal materialization of their exhibitions and projects. Fascinated by the artist’s parkour, she believes that the curator’s role is based on mutual and reliable collaboration.
With substantial business experience, we present an original proposal tailored to each client’s needs. The objective is to create museum-quality projects supported by rigorous art-historical research adapted to diverse spaces without neglecting the commercial aspects — always in search of excellence.
Each of the following services can also be provided separately. Services not mentioned in the following list are also available on demand.
/01
Advisory Hours
We advise the client about different aspects of their career and practice, helping solve practical matters and clearing doubts. Maximal discretion is always guaranteed.
/02
Art Essay
We write an original art essay that is leasable, researched, and comprehensive to different types of public. The text describes and contextualizes the artist’s work, forging historical links. When accompanying an exhibition, it discusses the curatorial concept and the display. The art essay is a versatile qualitative tool for artists.
/03
Exhibition Concept Design
We generate consistent storytelling to showcase the artworks captivating the audience with elaborated yet accessible presentations. We provide an overview of the exhibit and its main messages, content, and themes.
/04
Display Design
In this phase, we create a concrete framework for the exhibit’s content. We take care of every detail, proposing the location, selecting the artworks, and developing the necessary components to support a dynamic and compelling show.
/05
Design Development
We transform the outline into a final script and articulate the design in the space. A high narrative coherency between the content (artworks) and its medium (the exhibition) is targeted.
/06
Events and PR
We generate a stimulating cultural agenda during the exhibition with varied programming, rich in events. Acting as a liaison between the public and the artist, Cuomo’s public relations skills are central to network development and sales.
/07
Artist Coaching
We offer coaching and support to the artist’s reflection and elaboration on his/her qualitative development. There is no one-size-fits-all scenario; every solution is unique.
/08
Career Coaching for Artists
Is a professional service anchored in the knowledge of the art market and psychology, which studies the potentialities and ambitions of a specific artist, defining and clarifying goals, and helping to overcome obstacles by planning short-term to long-term clear strategies aiming for a realistic career development.
Born in Buenos Aires into a family of art lovers—her grandfather was an art critic in Basel who emigrated to Argentina during World War II—Cuomo grew up immersed in music and the visual arts. After early training in ballet and piano, she moved to Switzerland, where she completed her psychology studies at the University of Geneva.
Today, based in Zurich, she curates exhibitions and cultural projects in Switzerland and internationally, combining academic insight with creative sensibility to produce critical, resonant work that engages historical archives, decolonial methodologies, and contemporary visual discourse.
